A.I.M is a photographic project that investigates the invisible mechanisms of profiling on social media.

Through the collection of personal data such as preferences, movements, relationships and time spent on content, artificial intelligence algorithms build precise digital identities, turning each photographed subject into a commercial profile. The goal is not only to understand who we are but also to predict and influence our consumption behaviors.

The project combines photography with AI to make this opaque system visible. The subjects are real people and the digital scenarios are generated based on the data contained in the profiling folders accumulated by Big Tech during social media use.

The images connect the real and the digital, translating invisible data into tangible visual scenarios. The result is a narrative on the surveillance capitalism system, one that does not only aim to sell products but also to stimulate artificial needs and sustain continuous, often unnecessary, consumption.

A.I.M offers a critical reflection on the relationship between identity, individual freedom and the market in the digital age, showing how technology can shape not only what we do but also what we desire.